What Is Mobile Advertising? Top 7 Benefits and Types of Mobile Advertising

Mobile Advertising is a kind of marketing technology which enables the business owners to deliver the ads to the people whilst on-the-go. Mobile advertising heavily relies on mobile devices and therefore, delivers the business message to customers over smartphones, tablets or mobile apps.

Mobile advertising came into existence in the year 2004 when location-based services were introduced along with text messaging. It is a real-time, targeted and measurable method of advertising.