What Is Mobile Advertising? Top 7 Benefits and Types of Mobile Advertising

Mobile Advertising is a kind of marketing technology which enables the business owners to deliver the ads to the people whilst on-the-go. Mobile advertising heavily relies on mobile devices and therefore, delivers the business message to customers over smartphones, tablets or mobile apps.

Mobile advertising came into existence in the year 2004 when location-based services were introduced along with text messaging. It is a real-time, targeted and measurable method of advertising.

Google Ads for Beginners

Google Ads (it was called AdWords until 2015) as it is more commonly known, is an online advertising platform provided by Google. A growing number of businesses are taking advantage of the benefits that come from using a PPC marketing service such as Google Ads to drive traffic to their website.