Google Ads for Beginners

A blog about what things you need to know before signing up for Google ads : 3 Powerful Facts to Know

Google Ads (it was called AdWords until 2015) as it is more commonly known, is an online advertising platform provided by Google. A growing number of businesses are taking advantage of the benefits that come from using a PPC marketing service such as Google Ads to drive traffic to their website. 

In this article I intend on going through the basics of Google Ads so that you can have a better understanding and don’t get lost in its complexity.

If you’re interested in learning more about Google Ads, please read on!

What is Google Ads?

Google Ads is an advertising platform which allows people to promote their business through various channels such as Google Search, YouTube, Gmail, and the Google Display Network.  Advertisers will place ads on keywords, so it’s important to understand how this process works, in order to optimize your campaigns efficiently. This guide will teach you the basics of Google Ads and answer any questions you may have.

If you’ve searched Google before, chances are you have seen Ads that have come up on your search results page. There’s more to these ads than meets the eye, however. That is why in this article we’re going to take a closer look at Google Ads and how they work.

Ultimate Guide to Google Ads

With more than 90 Billions users and a near 90% market share in the world of search engines, Google remains an incredibly powerful platform.

In fact, according to SEO experts, you need to have a presence on Google Ads if you want your website to rank very well.

Google Ads (previously known as AdWords) is the fastest and easiest way to reach targeted users.

There are many startups that have generated high ROIs through Google ads. However, without proper knowledge, it is easy for advertisers to spend money on ads that won’t bring any conversions or sales.

Though it may feel like setting up an advertisement on your own, there are professionals who specialize in this field and can do the work for you. That’s why we’ve created this blog post of guides and tips to help you get started with Google Ads: what exactly they do, how they work, and how to best start your campaign.

2. How It Works

Google Ads might look complicated to use, but it’s fairly simple. Here’s a guide for beginners, with examples, to explain everything you need to know about Google Ads in order to get started using them and start seeing results!

There are a few different ways to use Google Ads. All of them are effective in driving traffic to your business website. Here’s an overview of how it works:

Choose your campaign type and create & edit your ad groups. You can create either Search Network campaigns or Display Network campaigns.

You have the option to add new ad groups within these two categories, depending on what types of products or services you offer.

Add ads and define bids for each ad group. After you decide which campaign type you want, you can then create new ads by entering relevant information like your landing page URL and keyword list (in the case of search campaign) or different creative assets (in the case of display campaign).

3. Google Ads Terms to Know

  • Campaign Type
  • Cost Per Click
  • Bidding
  • Click-Through Rate
  • Ad Extensions
  • Keywords
  • Display Network
  • Quality Score
  • AdRank

4. Types of Google Ads Campaigns

  • Search
  • Display
  • Video
  • App
  • Shopping

5. Benefits of Using Google Ads

These days, almost every business owner is thinking how can I gain more customers? And the answer is simple: by advertising. Even large companies or corporations are starting to use Google Ads as one of their most efficient marketing strategies.

Google Ads is an effective way to drive traffic and target your ads to people who are searching on Google. With Google Ads, you can run campaigns in the Search Network or the Display Network. You can also use AdWords Campaigns to extend your reach beyond search by showing your ads on sites like YouTube, Gmail, and various apps. The most important thing about using Google Ads is that you have complete control of your ad campaigns. You can decide how often you want ads to show up and adjust other settings as needed.

You can also read this Blog About Facebook Ads &How does it Work?

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